Bridgestone title sponsor for 2017 World Solar Challenge

Bridgestone is the title sponsor for the 2017 World Solar Challenge for the third year running. The friendly global competition will take participants on a 3,000 kilometre solar powered journey from Darwin to Adelaide from October 8-15.

Bridgestone Australia’s support of the event is part of a company-wide corporate social responsibility initiative called Tomorrow Matters. “At Bridgestone, our commitment to the community extends far beyond providing safe, quality tyres,” said Bridgestone Australia and New Zealand Managing Director Andrew Moffatt. “We believe it’s our responsibility to do what we can to create a bright and sustainable future for generations to come – and the Bridgestone World Solar Challenge is very well aligned with that philosophy.

“This event is all about finding real and sustainable transport solutions. It attracts some of the world’s brightest young minds and we’re excited to be involved because we know first-hand what can be achieved – as demonstrated by our new Ecopia with ologic technology.”

In addition to being the title sponsor, Bridgestone will be supplying specially produced tyres to selected teams participating in this year’s event. The Ecopia with ologic technology tyres were first tested during the 2013 Bridgestone World Solar Challenge and, incredibly, the same technology is now on Australian roads – with Bridgestone’s Ecopia EP500 tyres fitted as original equipment on the BMWi3.

“The fact that this technology has made the full journey from solar challenge to real-life application is a compelling example of the great things that can be achieved when we invest in technology and our young people in a meaningful way,” Mr Moffatt said.

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