Every year one of the world’s largest aftermarket vehicle trade shows kicks into gear in Las Vegas. While SEMA (Specialty Equipment Market Association Show) is open for trade only and not the public, if you can get in, it is a must-see for any car enthusiast.
Home to thousands of the latest and best bits of car gear going around, the show attracts over 70,000 visitors every year…yes, it’s huge! Because so much new kit is premiered you’ll get a first-in look at SEMA before anyone else. Suppliers put on some of the best shows in the business and there’s literally millions of dollars’ worth of gear and custom hot rods, street and dragsters on display.
The show caters for all and any into aftermarket modding. There’s the latest and upcoming products from well-known to small start-up brands such as K&N, Holley, Diablo Sport, Edelbrock, Derale Performance, Moshers, Hamburger’s and Optima. And their bits of exclusive kit is fitted to one-off show cars such as a chrome Nissan GT-Rs, monster trucks, rock-crawling Jeeps, drag cars, jet fuelers, classics, hot rods, muscle cars and more.
Needless to say, SEMA shapes up as one of the must see events that any enthusiast should try and see at least once in a lifetime and if you really want to get yourself in there’s a few ways to do so:
Become a supplier
Have a good idea for a new product? Get to work. SEMA is open for registration to any supplier of parts or goods for vehicles from cars to bikes. And you don’t have to fabricate the world’s most efficient manifold; there’s tens of thousands for suppliers showcasing everything from paint protection to car art. Once you’re up and running you’ll need to apply to SEMA for a seller’s badge and you’re good to go.
Work in the industry
if you don’t have the time to start up your own business, you’re eligible if you work for one that’s in the automotive industry. As long as you can prove that you should be there, you can apply to attend - even if the company doesn’t have a booth. If you work in the media you might be able to apply for a media pass.
Beyond just the cars, SEMA is also a great place for networking and seeing the future direction of the industry. But if you’re just there for the show and can’t get in, you’ll still get to see most of the best cars putting on a display for the general public outside the centre at the end of the week.
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