Bridgestone Australia will plant 10,000 native trees across the country in the coming months as part of an extensive new corporate social responsibility initiative focusing on technology, youth and the environment.
Working in partnership with Conservation Volunteers Australia, Bridgestone has committed to planting the trees as a significant activity under its Tomorrow Matters initiative, which incorporates three key objectives including:
Finding new and better ways of using technology;
Encouraging our children to find solutions for tomorrow; and
Helping to ensure a healthy environment for current and future generations.
“At Bridgestone, our commitment to the community extends far beyond providing safe, quality tyres,” said Bridgestone Australia and New Zealand Managing Director Andrew Moffatt.
“We believe it’s our responsibility to do what we can to create a bright and sustainable future for generations to come. We believe that tomorrow matters today.”
During September and October, sales of Bridgestone’s eco-friendly Ecopia tyres through Bridgestone Select, Bridgestone Service Centre and Bridgestone Tyre Centre stores, will help the company reach its commitment to planting 10,000 trees – with the intention for all of the trees to be planted by Bridgestone employees.
Bridgestone Australia has already been implementing a host of activities now aligned with its Tomorrow Matters initiative, including continued development of its low rolling resistance Ecopia technology and a number of other environmental initiatives.
“Our environmental commitment is further strengthened by our Bandag retreads – the number one tyre re-treading brand in Australasia, re-treading more than 550,000 truck casings every year and saving them from ending up as waste,” Mr Moffatt said.
Bridgestone’s involvement in the 2015 World Solar Challenge – as title sponsor and tyre supplier to many of the event’s young teams – is another important activity being implemented.
“We’re enormously proud to be a part of the 2015 Bridgestone World Solar Challenge,” Mr Moffatt said. “Young people using technology to create sustainable transport solutions for the future encapsulates everything we’re striving to achieve with Tomorrow Matters.”
“It’s exciting because we know first-hand what can be achieved when you invest in these types of initiatives in a meaningful way, as demonstrated by our new Ecopia with ologic technology.”
Ecopia with ologic technology was first tested by a team that participated in the 2013 Bridgestone World Solar Challenge and is now on Australian roads, with Bridgestone’s Ecopia EP500 tyres fitted as original equipment on the BMWi3.
“The fact that this latest Ecopia technology has made the full journey from solar challenge to real-life application is a compelling example of the great things that can be achieved when we invest in technology and our young people,” Mr Moffatt said.
“These are just a few examples of the many ways we’re actively working towards our Tomorrow Matters commitments.’
For more information about Bridgestone’s Tomorrow Matters initiative and the 2015 Bridgestone World Solar Challenge click here.