Make tomorrow matter, today
At Bridgestone, our commitment to the community extends far beyond providing safe, quality tyres. We believe it’s our responsibility to do what we can to create a bright and sustainable future for generations to come. We believe that tomorrow matters today.
With this in mind, Bridgestone is actively working towards three important objectives under an initiative called Tomorrow Matters. As part of this, we are committed to:
Every year Bridgestone invest more than $800 million into the research and development of our tyres. And, every day, we’re working to find new and better ways of using technology to ensure our class-leading tyres deliver the ultimate in performance and safety.
Just one handprint of tread connects your vehicle – and those inside – to the road, so the technology that goes into your tyres needs to be the best of the best. Every move you make, whether you’re cornering, braking or driving in the wet, relies on the performance of your tyres.
At Bridgestone we’re committed to creating innovative, sustainable tyre solutions for the future. As part of this, safety always comes first – so when our customers venture out onto the road they know they can rely on their Bridgestone tyres to get them home safe.
Bridgestone has long been at the forefront of innovation and continuous improvement. Our commitment to technology is best demonstrated by our ground-breaking Ecopia compound which is saving fuel for drivers across the world.
Tomorrow Matters - To help ensure a healthy environment for current and future generations
At Bridgestone, our global environmental mission statement is to help ensure a healthy environment for current and future generations. We’re constantly looking to minimise the environmental impact of our products and our manufacturing processes and we have a number of important initiatives to help us achieve this goal.
Development of Environmentally friendlier products
Forming Environmental PartnersBridgestone Australia is a member of Tyre Stewardship Australia which, under its Tyre Stewardship Scheme, aims to reduce the amount of end of life tyres damaging the environment via landfill, illegal dumping or undesirable export while increasing the recycling rate of end of life tyres.
When it comes to creating solutions for tomorrow, we believe the youth of today are our greatest asset. For this reason, Bridgestone is a major supporter of the Bridgestone World Solar Challenge, an event which exists to foster the development of sustainable transport.
The race takes participants on a 3,000 kilometre solar-powered journey from Darwin to Adelaide, through harsh terrain and unforgiving conditions. It is an event that defines creativity, bringing together bright young minds who become vital pioneers for solar technology.
Bridgestone is proud to be involved with an initiative that is creating real benefits for all drivers, not only those involved with this unique event. Australia will be implementing new projects, buying equipment and benefiting from long-term learning outcomes thanks to Bridgestone’s Community Schools Project.
A host of schools across Australia will be implementing new projects, buying equipment and benefiting from long-term learning outcomes thanks to Bridgestone’s Community Schools Project.
Nine grants of up to $10,000 have been awarded in line with the company’s Tomorrow Matters initiative. Schools were able to apply for grants to be put towards any infrastructure or school project that has the environment, technology or youth development as its focus.