It’s not often that you think about what happens to your old tyres once you leave them with your tyre fitter. They are recycled, sure, but did they go on to do something interesting with themselves?
Over 100 old tyres collected by Bridgestone retail outlets across Australia have been recycled into environmentally-friendly bollards designed to protect threatened parts of the rainforest. Built to be weatherproof and long-lasting, the bollards’ purpose is to stop vehicles from damaging parts of the rainforest under regeneration.
With the help of tyre recycling company Molectra Technologies and Rainforest Rescue, Bridgestone has worked to create a barrier with both low visual and environmental impact.
“We wanted a long-lasting solution that would prevent vehicles from entering our property and destroying Daintree Rainforest seedlings”, said Julian Gray CEO of Rainforest Rescue.
“By achieving this, we would also prevent vehicles entering and illegally dumping old tyres and treads in the forest.” Bridgestone Australia and New Zealand Managing Director Andrew Moffatt said the company was passionate about protecting the rainforest.
“The fact that vehicles are accessing the Rainforest Rescue property and hindering their Daintree conservation efforts by destroying seedlings and illegally dumping old tyres is a serious issue that we were eager to help address.”
“Bridgestone want to ensure that every end-of-life tyre that is returned to our stores is recycled in the correct manner. The production of the bollards is just a small contribution and a demonstration of how end-of-life tyres can be put to great use,” he said.
Despite being a unique, biodiverse ecosystem unlike anywhere else in the world, more than two-thirds of the Daintree Lowland Rainforest remains unprotected.
Rainforest Rescue CEO Julian Gray said, “we do our best to ensure a 98% survivability rate for newly planted seedlings by providing ongoing care and maintenance, but our work has been undermined by thoughtless acts of intentional vandalism.
“It’s fantastic to see that a large corporate organisation like Bridgestone understands the importance of conserving Australia’s natural environment.” The project is another activity under Bridgestone’s Tomorrow Matters initiative, which seeks to find new and better ways of using technology; encourage our children to find solutions for tomorrow; and help ensure a healthy environment for generations to come.
For more information on Bridgestone’s Tomorrow Matters initiative visit here.
Rainforest Rescue is an Australian rainforest conservation charity set up in 1988 with the vision to Protect Rainforests Forever, visit here for more information.