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Our mission, values and commitment to sustainability and innovation define who we are and drive us to be the global leader in technology.
We've done it again, five years in a row for Bridgestone.
The market leading tyre company recognised around the world for its products and services.
Corporate Social Responsibility
Bridgestone's Corporate Social Responsibility initiative – Our Way to Serve – focuses on three priority areas that enable us to continue to serve society with superior quality.
“I am convinced that a simple profit‑seeking business will never thrive, but a business that contributes to its society and country will be forever profitable.”
Shojiro Ishibashi, Founder
Our goal is to accelerate sustainable mobility innovations through advanced technologies and solutions. Bridgestone supports mobility in a number of ways;
Promotion of tyre safety through the safe hands campaign.
Partnering with RYDA Road Safety Education program to educate year 11 and 12 students in road safety.
Partnering with NatRoad, supporting the advancement of the road transport industry and offering technology, environmental benefits and member discount.
People and communities
Our goal is to employ our strengths to support our communities and enhance the way people live, learn and work. Bridgestone supports communities through;
A 30+ year partnership with the Leukaemia Foundation and more recently, Leukaemia and Blood Cancer New Zealand.
Honouring heroic acts of truck drivers through the Bridgestone Bandag Highway Guardian Award.
Our goal is to help ensure a healthy environment for current and future generations, Bridgestone is active in many environmental activities;
Development of low rolling resistance, fuel saving passenger and truck tyres.
Major contributor to Tyre Stewardship Australia, aiming to find viable, environmentally sustainable solutions to end‑of‑life (EOL) tyres.
Mandatory use of Australian Tyre Recyclers Association (ATRA) members for collection of end-of-life (EOL) tyres from the Bridgestone franchise network.
The local manufacturing of Bandag retreads re-uses worn tyres, reduces pollution, conserves oil and uses less energy to produce.
Environmentally friendlier business sites and practices including rooftop solar panel arrays, solar powered signage, energy‑saving lighting, recycled rubber flooring and rainwater harvesting.
Bridgestone are a global sponsor of the Bridgestone World Solar Challenge. This event encourages youth to develop sustainable technologies, supporting mobility, people and the environment.
As a Worldwide Olympic Partner, Bridgestone's long term commitment to the Olympics is with the purpose of supporting individuals and efforts to empower them to chase their dreams.