Bridgestone is proud to be a Worldwide Olympic Partner.

This Olympic partnership is an opportunity to showcase our company’s commitment to community service, social responsibility, environmental stewardship and sustainability — all tenets of the Olympic Charter and the International Olympic Committee’s Agenda 2020 that mirror Bridgestone’s core values.

For over 80 years, Bridgestone has been dedicated to helping customers on their journeys with a passion and innovation delivering reliability, safety and performance.

And, as an official Worldwide Olympic Partner, we are proudly supporting athletes the world over on their journey to The Olympic Games.

Bridgestone Worldwide Olympic Partner

Countdown to the Olympic Games

Our partnership extends through to 2024 and includes The Olympic Winter Games PyeongChang 2018, The Olympic Games Tokyo 2020 and support for the next three Youth Olympic Games.

The Olympic Channel

Bridgestone has increased its Olympic support by becoming a Founding Partner of the Olympic Channel: a new, ground-breaking digital platform, where fans can experience the power of sport and the Olympic Movement all year round.

As a Founding Partner, Bridgestone will play a key role in its development and will work closely with the Olympic Channel team to put content in the hands of fans anytime, anywhere, and on any device.

Olympic Channel

Initially, Bridgestone will serve as the presenting partner of the Olympic Channel’s “Against All Odds”, an eight-episode documentary series that demonstrates the embodiment of the Olympic spirit and follows eight athletes.

Each half-hour episode focuses on one athlete, offering a first-person account of a key turning point, and how personal will and determination helped them to overcome adversity and reach their goals. The first three episodes are online now and can be found here.

Olympic Winter Games PyeongChang 2018

The South Korean city of PyeongChang has been chosen as the host of the XXIII Olympic Winter Games beating out the likes of Munich, Germany and the French city of Annecy.

PyeongChang will present one of the most compact Games in Winter Olympic history.

Located in the Gangwon Province, there will be two central venue clusters in PyeongChang: the Gangneung Coastal Cluster (Speed Skating, Figure Skating, Short Track Speed Skating, Ice Hockey, and Curling) and the PyeongChang Alpensia Cluster (Alpine Skiing, Cross Country Skiing, Ski Jumping, Biathlon, Bobsleigh, Skeleton, and Luge).

Pyeong Chang 2018

Other alpine events will also take place at Jeongseon Jungbong, while Freestyle Skiing and Snowboard will be hosted at Bokwang Phoenix Park.

The PyeongChang 2018 vision is to explore new horizons. And, with a budding youth population and a strong strategic position in Asia, PyeongChang hopes the Olympic Winter Games will provide a legacy of new growth and new potential.

“The most important thing in The Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well.”

Baron De Coubertin - Father of the Modern Olympic Movement

Bridgestone Worldwide Olympic Sponsor