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Bridgestone is proud to be a Worldwide Olympic Partner.
This Olympic partnership is an opportunity to showcase our company’s commitment to community service, social responsibility, environmental stewardship and sustainability — all tenets of the Olympic Charter and the International Olympic Committee’s Agenda 2020 that mirror Bridgestone’s core values.
For over 80 years, Bridgestone has been dedicated to helping customers on their journeys with a passion and innovation delivering reliability, safety and performance.
And, as an official Worldwide Olympic Partner, we are proudly supporting athletes the world over on their journey to The Olympic Games.
Countdown to the Olympic Games
Our partnership extends through to 2024 and includes The Olympic Winter Games PyeongChang 2018, The Olympic Games Tokyo 2020 and support for the next three Youth Olympic Games.
The Olympic Channel
Bridgestone has increased its Olympic support by becoming a Founding Partner of the Olympic Channel: a new, ground-breaking digital platform, where fans can experience the power of sport and the Olympic Movement all year round.
As a Founding Partner, Bridgestone will play a key role in its development and will work closely with the Olympic Channel team to put content in the hands of fans anytime, anywhere, and on any device.
Initially, Bridgestone will serve as the presenting partner of the Olympic Channel’s “Against All Odds”, an eight-episode documentary series that demonstrates the embodiment of the Olympic spirit and follows eight athletes.
Each half-hour episode focuses on one athlete, offering a first-person account of a key turning point, and how personal will and determination helped them to overcome adversity and reach their goals. The first three episodes are online now and can be found here.
Bridgestone celebrates the success of its first global activation as a Worldwide Olympic Partner
“PyeongChang 2018 was our first Olympic Winter Games, and also the first of three consecutive Olympic Games in Asia, which is a very important region for our company,” said Asahiko “Duke” Nishiyama, Executive Vice President and Executive Officer, Bridgestone Corporation.
“Our Worldwide Olympic Partnership continues to provide a powerful platform for showcasing our world-class products and services, as well as our commitments to community service, environmental stewardship and supporting diversity.”
Bridgestone supplied its industry-leading Blizzak winter tyres to International Olympic Committee (IOC) vehicles, and actively supported the journey of its first global roster of athletes at PyeongChang 2018.
Bridgestone Australia teamed up with Australian snowboarder Belle Brockhoff to share the story of her journey to the XXIII Olympic Winter Games in PyeongChang and return from injury.
As part of the local activations celebrating the partnership with Australian Olympic Team, Bridgestone produced a poignant video from Belle Brockhoff’s perspective on what it means to chase the Olympic dream.
“The most important thing in The Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well.”
Baron De Coubertin - Father of the Modern Olympic Movement