In addition to being named the Most Trusted Tyre Brand, Bridgestone was the recipient of another important accolade at the recent 2015 Reader’s Digest Trusted Brand awards.
Bridgestone was announced as the winner of the Marketing Excellence Award for best use of the Trusted Brand Logo throughout their 2014 award campaign.
Bridgestone Australia and New Zealand Managing Director Andrew Moffatt said this award recognises the work that has been done to maximise the benefits of being named Most Trusted Tyre brand in Australia.
“Our marketing team has worked very hard to ensure the Trusted Brand logo has been used effectively as a great tool to promote the Bridgestone brand in a positive and engaging manner,” he said.
“In fact, we were told that design creativity was a key factor in Bridgestone winning this award; producing content that was considered extremely engaging when compared to the other candidates.”
“The feedback from Reader’s Digest also indicated that Bridgestone had used the logo to the best of its potential, leveraging it to enforce a bold and very direct message to create a strong impact on readers.”
“This was achieved by use of the logo in our marketing material across a broad range of outlets including TV, magazines, online, in-store point-of-sale and more – conveying the trusted brand message to a huge number of consumers across Australia.”
Bridgestone will be implementing more engaging activity to promote the 2015 win.