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With National Road Safety Week just around the corner, Bridgestone has unveiled a new campaign aimed at encouraging young Aussies to slow down on the nation’s roads.
Launched in conjunction with Road Safety Education’s flagship RYDA Program, of which Bridgestone is a major corporate partner, the campaign will help raise awareness about the dangers of speeding.
Last year alone, 264 Aussies aged between 17-25 lost their lives on the nation’s roads but with Bridgestone’s help, the RYDA Program is taking big steps towards reducing that number down to zero.
Reaching over 50,000 Aussie high schoolers each year, the program incorporates Bridgestone’s Safe Hands Message as part of the Speed and Stopping practical demonstrations and curriculum material, showing that there is just one hand print of tread connecting each tyre to the road.
By the numbers:
2001 – The year Road Safety Education launched the RYDA Program
487 – The number of young Aussies aged between 17-25 that died on our roads in 2001
264 – The number of young Aussies that died on our roads in 2016
46% – The decrease in road fatalities among young Aussies since RYDA began
50,000 – The number of Aussie high schoolers RYDA reaches each year
500,000 – The total number of students that have participated in the program
Click on the image below to play the video: