Introducing Ecopia fuel saving tyres.

Is it possible to reduce your fuel consumption simply by changing your tyres?

With Ecopia it is.

Using our global research capabilities and cutting edge technology, we have created a lower rolling resistance tyre – without compromising on the quality and safety that Bridgestone is renowned for.

Less fuel required to roll the tyre also means less CO2 emissions. Making Ecopia the smarter choice for everyone.