Introducing Ecopia fuel saving tyres.

Is it possible to reduce your fuel consumption simply by changing your tyres? With Ecopia it is.

Using our global research capabilities and cutting edge technology, we have created a lower rolling resistance tyre – without compromising on the quality and safety that Bridgestone is renowned for. Less fuel required to roll the tyre also means less CO2 emissions.

This makes Ecopia the smarter choice for everyone.

 Ecopia

Save up to 5.7% of your fuel costs with Bridgestone Ecopia

Independent testing to the ADR 81/02 test standard demonstrated Ecopia EP100 delivers a fuel saving of 5.7% compared to a conventional tyre.^

Lower rolling resistance enables Ecopia EP100 tyres to roll 42% further* than conventional tyres.

Bridgestone Ecopia compound features state-of-the-art reinforcement particle technology, which reduces heat build up and in turn reduces rolling resistance.

Bridgestone Ecopia - protecting you and the environment
As drivers, we all have a responsibility to try to lessen the impact of our vehicles on the environment.

As part of Bridgestone’s commitment to this, we have created a tyre that saves fuel and reduces a vehicle’s impact on the environment – without compromising on Bridgestone’s legendary quality and safety.

Utilising our global research capabilities and cutting edge technology, Bridgestone have created a lower rolling resistance tyre that maintains the high quality and safety standards that Bridgestone are renowned for. Rolling resistance is the force required to roll a tyre.

The more resistance, the more fuel is required to power the vehicle and the more CO2 emissions are emitted. The lower rolling resistance of Ecopia improves your vehicle’s fuel efficiency and reduces the amount of CO2 emitted into the environment.


play

Watch the Ecopia environmental video.

Ed Ordynski demonstrates Ecopia PZ‑X’s superior rolling resistance

Ed Ordynski, former Australian Rally Champion, conducts a rolling resistance test drive comparing Ecopia PZ-X to other brands. The test clearly demonstrates the superior rolling resistance of the Bridgestone Ecopia PZ-X over other fuel saving tyres.

Advanced Ecopia technology
It’s Bridgestone’s advanced lower rolling resistance compound technology that sets Ecopia apart.
 
Conventional tyre

 

Conventional tyre

Friction between carbon molecules generates heat and leads to energy loss.

Ecopia's lower rolling resistance

 

Ecopia’s lower rolling resistance

The polymer and carbon molecules fuse together in an optimal arrangement to minimise energy loss from heat.

Advanced Ecopia PZ-X compound

 

Advanced Ecopia PZ-X compound

The microparticle silica in the Ecopia PZ-X compound further improves dispersion of the particles, reducing energy lost to heat. This further improves rolling resistance, maximising fuel efficiency. 

^Product independently tested in accordance with ADR 81/02 on 2009 Toyota Corolla fitted with tyre size 195/65R15. Actual fuel consumption and CO2 emissions depend on factors such as traffic conditions, vehicle condition and driving style. Ecopia EP100 fuel consumption test performed against conventional competitor tyre. *Rolling resistance test conducted in 2010 by Bridgestone New Zealand using 2 identical VW Golfs fitted with tyres size 195/65R15. Both vehicles were rolled down a ramp from a height of 1.1m (back wheel height). The vehicle fitted with Ecopia tyres travelled an average of 85m and the vehicle fitted with conventional tyres travelled an average of 60m. This was a difference of 42%.

Ecopia fuel saving tyres

Ecopia fuel saving tyres

Tyre Road Hazard Warranty

Tyre Road Hazard Warranty

Bridgestone Benefits

Bridgestone Benefits

Put yourself in safe hands.

Put yourself in safe hands.