Invitation to join Bridgestone Select
When you’re weighing up the options of purchasing a franchise, one very important consideration is the power of the brand you’re buying into.
Having a global reputation as the tyre industry market leader, the Bridgestone brand is synonymous with quality products and being at the forefront of technology, innovation and continuous improvement. With high-profile sponsorships such the Olympic games, within Motorsport, golf and the general community, the Bridgestone brand is consistently at the top of the consumers’ mind making it the most recognisable tyre brand with Australian customers.
It’s this brand power that sets Bridgestone Select apart from other tyre franchise systems, and having that power behind you gives you a significant advantage.
Another important consideration when reviewing the many franchise businesses for sale is the health of the industry it’s in and its potential.
The automotive after-market industry around the world is growing year on year and Australia is no different.
We have the second highest level of car ownership in the world, with 565 passenger vehicles per 1,000 people which equates to around 13 million on our roads.
This has been growing at a steady annual rate of 2% every year since 2008.
With an annualised running cost of an average car being well over $1,000 for tyres, servicing and repairs, the outlook is positive for Bridgestone Select’s model of providing consumers with a ‘one stop shop’ for all their tyre and auto servicing needs.
The benefits of being part of a franchise system are significant.
A franchise increases your chances of business success as you have the backing of an established, proven retail approach and management system and are associating with proven products and methods.
A franchise provides you with an established product or service which may already enjoy widespread brand-name recognition.
This recognition gives you the benefits of a customer base which would ordinarily take years to establish.
And the benefits don’t stop there.
The birth of Bridgestone Select
In 2005, Bridgestone Australia conducted an extensive consumer research project that showed many consumers wanted a comfortable tyre purchasing environment. Traditional outlets were often viewed by consumers as masculine, intimidating, cold and uninviting and made them feel disempowered as the salesperson stood behind a large and imposing counter, quoting them a price off a hidden computer screen.
Consumers wanted access to more user-friendly information in the purchase process. And they told us they were more interested in a buying experience that helped them choose a tyre that was right for them, not just their car.
We listened, and in 2006 we launched the Bridgestone Select concept that revolutionised the industry. Today, the Bridgestone Select franchise exceeds 140 stores nationwide and caters for around 300,000 tyre and auto service customers each year.
To be the most approachable, desirable and successful tyre and automotive services retailer in Australia.
All Bridgestone Select stores promise to deliver to you, our valued customer, your ideal experience and to ensure that you leave the store with a smile.
Being associated with the industry’s strongest brand is a good start but if that brand is leveraged through a truly great franchise system, it becomes an unbeatable combination. We truly believe the Bridgestone Select franchise system is the best in the industry, with processes and systems honed over 30 years of retailing in Australia.
A core component of the success of Bridgestone Select is the ability to offer consumers a one-stop-shop for all their tyre and auto servicing needs. This allows our franchisees to improve customer loyalty and retention by engaging with their customers regularly throughout the year which generates additional revenue.
Joining Australia’s Bridgestone Select network is like joining a family, with support and advice being shared freely. You could say it’s the real secret of our success. Once you join you’ll experience a level of support that’s unparalleled among automotive franchises.
The foundation for this is the simple maxim that our success only comes from your success. So we ensure our franchise training, marketing, promotions, research and product development is industry leading.
As Bridgestone is also a manufacturer, our ongoing levels of support may be high but our fees are not.
Our ongoing franchise fee of 3.5% is very low and we don’t charge a separate marketing levy like many other franchise systems.
What to expect
As a Bridgestone Select franchisee, you’ll benefit from an established, proven system that provides everything you need to succeed.
Our extensive training programme is customised to each franchisee's experience and understanding of the tyre and auto servicing industry.
A comprehensive induction program including classroom, in-store and online training is followed by online modules, in-store experience and training, and comprehensive product knowledge training.
Your personal Franchise Support Executive and the Auto Services team will be your active support crew.
They'll help you implement the proven Bridgestone Select systems and processes, and provide you with ongoing feedback on how your store is performing and how you can improve its profitability.
Our Retail Department has over 50 people focussed on your success.
Advertising and marketing are fundamental to the growth of your business. That’s why Bridgestone Australia invests millions of dollars annually into retail advertising, brand campaigns, product development, consumer research and brand profiling.
This investment is one of the key reasons Bridgestone’s brands enjoy such a premium position in the market.
We also work with you closely to conduct Local Area Marketing by covering the cost of artwork creation, assisting you with the developing the offer, and aid in the production and distribution of your advertising.
Plus we contribute to your store’s opening campaign.
You will have access to exclusive products only available to Bridgestone franchisees.
We fund the cost of your exterior signage along with branding your work vehicle, ensuring you benefit from brand recall and gain maximum street presence.
With over 140 Bridgestone Select stores and 170 Bridgestone Service Centres nationwide, you’ll benefit from immense buying power.
This applies to initial equipment purchases as well as the Point of Sale system, inventory, uniforms and everything else you’ll need on an ongoing basis.
With many years' experience in franchise tyre retailing in Australia, Bridgestone has developed a proven business system.
One specifically designed to exceed customer expectations and provide the consistency that builds brand strength.
As a Bridgestone Select franchisee you will enjoy an exclusive geographical area, otherwise known as a Marketing Zone.
No other franchise store will operate within it.
Our Auto Services program complements your tyre business, providing your customers with a One Stop Shop for all their tyre and mechanical needs.
You do not need to be a mechanic, our experienced Auto Services team will provide all the support you need.
You'll be able to purchase tyre products at attractive, market leading rates.
We invest heavily in site selection, using demand modelling and network planning. Only sites that meet the strict requirements of Bridgestone Select are chosen.
Bridgestone negotiates with the landlord on a Head Lease and on approval, the franchisee is granted a sub-lease on the property.
All Bridgestone Select stores use a standard POS system from a leading supplier to the Australian tyre industry.
A standardised Product Masterfile is maintained by Bridgestone, providing you with all the products and service codes you need.
The Bridgestone Select Operations Manual details everything you need to know on how to run your Bridgestone Select store.
It covers systems, sales and service, operations and administration, standards, marketing and promotions, training, support and details about National Fleet business.
Auto Services are an essential component in the success of Bridgestone Select.
To ensure you maximise this component of your business we will provide you with:
What are the costs?
Initial franchise and training fees The investment required to open a Bridgestone Select store depends on the size and location of the property and whether you’re purchasing a new or existing store. Indicative cost of setting up a new store or purchasing an existing one is from $350,000 including your franchise fee.
Ongoing franchise fees
These are calculated on sales of all qualifying products and services at an extremely attractive rate of 3.5%. Unlike many franchise systems Bridgestone does not charge a separate marketing levy.
Is it right for you?
Only you can know for sure whether being a Bridgestone Select franchisee is the right choice.
Previous experience in the automotive industry might be useful but it’s not essential–we’ll provide all the training you need. But management capabilities and a commitment to fantastic customer service are prerequisites.
For more information, please submit an enquiry using the button below.