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Tokyo, Japan (June 13, 2014) - Bridgestone Corporation (Bridgestone) today announced it has entered into an agreement with the International Olympic Committee (IOC) that makes the world's largest tire and rubber company an official TOP worldwide Olympic partner through the 2024 Olympic Games. The announcement was made in Tokyo at a press conference and ceremonial signing of the TOP agreement attended by IOC President Thomas Bach; Masaaki Tsuya, Bridgestone CEO and Chairman of the Board; and other company and IOC dignitaries and guests.
The Bridgestone relationship with the Olympic Games and the Olympic Movement is effective immediately and includes activation in connection with the Rio 2016 Olympic Games. In addition, Bridgestone has been granted sponsorship activation rights in Brazil, Korea, Japan, and the United States through 2016. Beginning in 2017, Bridgestone's activation rights will extend globally and will include the PyeongChang 2018 Olympic Winter Games, the Tokyo 2020 Olympic Games and the Olympic Games to be held in 2022 and 2024 in cities yet to be elected by the IOC. The agreement also includes the activation rights at any Youth Olympic Games which may be held during the term 2017 to 2024.
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